The name Burberry conjures images of timeless elegance, sophisticated style, and enduring quality. The brand’s iconic trench coat, a symbol of British heritage and global fashion, has captivated generations. But behind the polished image and the coveted garments lies a complex history, a global manufacturing network, and a persistent battle against counterfeiting. This article delves into the world of Burberry, exploring its origins, ownership, manufacturing processes, and the crucial aspects of authenticity verification.
Burberry's Origin and the Invention of Gabardine:
Burberry originated in England. In 1856, 21-year-old Thomas Burberry opened a draper's shop in Basingstoke, Hampshire. However, it wasn't just another retail outlet. Burberry possessed an innovative spirit and a keen eye for detail. His ambition extended beyond selling existing garments; he aimed to create something entirely new. This ambition led to a pivotal moment in fashion history: the invention of gabardine.
In the late 19th century, the need for durable, waterproof, and breathable fabric for outdoor wear was significant. Existing materials fell short. Burberry's breakthrough came with the development of gabardine, a tightly woven, durable, and water-resistant fabric that was both breathable and comfortable. This innovative fabric, with its distinctive twill weave, became the foundation upon which the Burberry empire would be built. The invention of gabardine wasn't merely a technical achievement; it was a revolutionary step in textile technology that redefined outerwear.
The Evolution of the Burberry Trench Coat:
The gabardine fabric provided the perfect material for the next iconic Burberry creation: the trench coat. Initially designed for British soldiers during the First World War, the trench coat quickly transcended its military origins. Its practicality, durability, and stylish design made it appealing to civilians. Features like the distinctive D-rings, epaulettes, gun flaps, and belted waist were originally functional elements designed for military use, but they became signature design features that contribute to the coat's unique aesthetic.
Over the decades, the trench coat has undergone subtle yet significant evolutions. While the core design remains recognizable, variations in length, collar style, and fabric choices have broadened the appeal of the garment. From classic beige to a range of colours and patterns, the trench coat has adapted to changing fashion trends while maintaining its enduring appeal. This adaptability demonstrates the enduring design genius of the original concept and the brand's understanding of its legacy.
Who Owns Burberry?
Burberry is a publicly traded company. This means it doesn't belong to a single individual or family but is owned by a vast number of shareholders. The shares are traded on the London Stock Exchange (LSE) and other major stock exchanges globally. While no single entity "owns" Burberry in the traditional sense, institutional investors, investment funds, and individual investors collectively hold ownership of the company's shares. This dispersed ownership structure is typical of large, publicly traded multinational corporations.
Where is Burberry Manufactured?
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